We created the identity and membership kit for regular guests of Manezh association. Typography brings architectural rhythm and historical heritage while staying contemporary. Illustrations indicate unique architectural and archaeological exhibits found during large-scale excavations of the surrounding areas, as well as the reconstruction of the Gostiny Dvor in the 90s of the last century. They are kept in the permanent exhibition of the museum. The cold silver-blue color palette rhymes with the colors of the facades of the museum association.