Coffeemania Kitchen plans to produce ready-to-cook meals and ready-to-eat products for retail stores. That way the company plans to expand its target audience and give an added bonus to its regular consumers. We created a brand identity and packaging series for Coffeemania Kitchen products. Wedge-shaped seriftypography combined with engraving technique sets the tone and character of Coffeemania Kitchen and harks back to the heritage of the Coffeemania brand.