K50 is entering a new chapter

K50 is a powerful SaaS platform for automating online advertising and performance analytics. It helps businesses launch, manage, optimize, and analyze ad campaigns across multiple platforms — all within a single interface. We’ve reimagined the K50 brand to reflect the platform’s evolution. While preserving its core identity and long-standing values, the new branding introduces a sharper, more confident visual language that aligns with K50’s expanded capabilities and vision for the future. This updated identity marks a new phase of growth and transformation for K50 as part of the Yandex ecosystem — a shift toward more integrated, data-driven, and scalable solutions for modern advertisers.

To give the K50 digital product a more human voice, we developed a set of branded illustrations. With a high degree of abstraction and subtle narrative elements, the illustrations adapt to various communication needs and bring a sense of liveliness to user interactions.

As part of the new identity, we created branded merch.