LETO, SHALOM! is the summer program of the Jewish Museum and Tolerance Center, taking place every weekend throughout the season in the museum’s open-air space.

The main communication goal is to present the Jewish Museum as a multifunctional cultural platform — open to the public for events, conferences, performances, concerts, and family-friendly gatherings. The visual identity of LETO, SHALOM! is built around a metaphor of openness, inspired by the image of the summer sky before dawn. It reflects the authenticity of the event and conveys a sense of lightness, discovery, and a welcoming atmosphere.