Proportia is a brand of natural products that aims to make healthy eating delicious and accessible

The product range includes healthy snacks such as granola, carob chocolate, popcorn with natural sweeteners, and other items designed for people who care about their diet. The brand’s products contain no GMOs, preservatives, or artificial additives and are suitable for those who appreciate minimalism in ingredients and an eco-friendly approach. The brand is available on platforms such as Ozon, Wildberries, and Yandex.Lavka, and also has its own website. We developed the visual identity and packaging design for Proportia. The design system consists of three main elements: the brand block with product descriptions, an image background featuring ingredient illustrations, and a transparent window showcasing the product.