Inspired by the traditions of Southern Italy, Rich Dolce drinks contain up to 70% of fruit and berry juice, water and bubbles, with no added sugar. The product is presented in two flavors: sweet cherry with tart grapefruit, and refreshing lemon.

Design team created a solution emphasizing the laconic and rich nature of the drink and showing the bright Italian character. Rich Dolce packaging highlights the drink rich taste and demonstrates its benefits. Large logo makes it easy to identify Rich brand, a well-established quality mark among juices. A circular emblem marks the Bubbles line. The typeface refers to the historic 19th century Clarendon fonts. The contrasting combination of yellow and blue / red and blue makes it noticeable, bright artistic illustrations refer to the tradition of Tuscan majolica and give a sense of the spirit of Italy.