Rich Fleur is a line of natural sparkling juice-based beverages inspired by the traditions of Provence

Made from the juices of ripe fruits and berries, enriched with floral and herbal extracts, water, and light bubbles, Rich Fleur offers two flavors: rose-mandarin and grape-lavender. The goal was to create a visual identity that emphasizes the simplicity and natural freshness of the drink while capturing the spirit of Provence. We developed the packaging design for the Rich Fleur line. The color palette and custom illustrations highlight the natural and aromatic qualities of the drink, while the custom lettering in the logo reinterprets 16th-century French cursive.