Brand Identity

Yango Ads Retail Media

About
Visual identity for Retail Media — a division within Yango Ads that helps retailers turn their digital and physical environments into advertising platforms. Retail Media uses customer data responsibly and transparently to deliver relevant advertising and strengthen brand presence across online, in-store, and off-site touchpoints. We developed a visually striking identity system built around the metaphor of a light beam — illuminating people, products, and spaces. The design is distinctive and expressive, yet seamlessly integrated into the Yango ecosystem. Equipped with a cost-effective and flexible toolkit — including AI-generated imagery, 3D illustrations, and simple but impactful motion principles — Retail Media is now ready to help any business shine.
Tuman Team
Creative Director — Ira Kosheleva Art Director — Ivan Khmelevsky Digital Art Director — Mikle Pitersky Head of Production — Maria Linnik Strategy — Ivan Davydenko Designer — Vika Tokareva 3D Designer — Sima Piterskaya
Client
Yango
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