In the process of developing the design, the team wanted to create a bright and relevant solution that would highlight the drink and demonstrate its benefits. Large logo makes it easy to identify Rich brand, a well-established quality mark among juices. The “Dolce” typeface refers to the historic 19th century Clarendon fonts. Created by François Rappaud, Clarendon
Graphic is a new graphic approach to this type of typefaces that embodies its modernist potential. A circular emblem marks the Bubbles line.
The contrasting combination of yellow and blue / red and blue makes it noticeable, and bright artistic illustrations refer to the tradition of Tuscan majolica and allow to feel the spirit of Italy.