Packaging design

Rich Fleur is a line of natural sparkling juice drinks inspired by traditions of Provence

It’s made from juices of ripe fruits and berries with extracts of flowers and herbs, water and light bubbles. Two main tastes, grape-lavender and rose-mandarin, form the basis of Rich Fleur. Packaging design reflects the nobility and sophistication of the brand. The color palette and custom illustrations emphasize the craftiness and nature of the drink, the inscription in the logo reinterprets 16th-century French cursive.
Team
Art director: Ira Kosheleva General producer: Costa Tol Senior designer: Ksenia Kotlyarovskaya Illustrator: Olga Pylaieva Type designer: Liza Rasskazova Photography: Olga Pogorelova
Client
Multon, Coca-Cola HBC
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