It’s made from juices of ripe fruits and berries with flower and herbal extracts, light bubbles, and water. Two main tastes, grape-lavender and rose-mandarin, form the basis of Rich Fleur. The packaging design reflects the nobility and sophistication of the brand. The color palette and custom illustrations emphasise the artisanality and nature of the drink, while the inscription on the logo, reinterprets 16th-century French cursive.