Rich, a premium juice and nectar brand, has launched brand new lines of flavors: Rich Tonic, Rich Bitter and Rich Cola.
About
Rich Tonic is distinguished by its high quality and is designed for use as a cocktail mixer. It may include traditional ingredients such as carbon dioxide and quinine, which give the drink its characteristic bitterness. These tonics are becoming increasingly popular among cocktail enthusiasts who seek more refined and balanced flavor profiles.
We developed the packaging design for the new Rich Tonic line, which stands out with bold, contrasting colors and a distinctive brand style that emphasizes the modernity and freshness of the drinks. The line includes tonic, bitter, and cola, suitable for both cocktails and standalone consumption.
The packaging is designed to create an elegant and appealing image, making the product stand out on the shelf while highlighting its premium quality and versatility.
Team
Design direction — Ira Kosheleva
Head producer — Konstantin Tolstikov
Lead designer — Ksenia Kotlyarovskaya
Illustrator — Marina Novikova
Project manager — Daria Abramova
Photography — Olga Pogorelova
Set design — Maria Minkova