During a pitch process for a streaming service, we explored innovative ways to personalize the in-app listening experience. The product team was developing Soundscapes — AI-powered playlists designed to reflect users' moods — and sought a compelling visual representation to complement them.
From the outset, our goal was to streamline user-app interaction, minimizing the need for designer intervention in the process. Through an extensive R&D phase one approach stood out as particularly effective: a parametric and procedural visualization with interactive input from the user. This approach ensured each Soundscape was both sonically and visually reflective of the user’s current mood.