Packaging design

Wainot

About
Wainot is an innovative beer variety brewed with wine yeast and a special selection of hops. This unique process preserves the familiar taste and texture of beer while introducing delicate wine notes and a subtle hint of sweetness. The line includes original white, rosé, and red beers, each characterized by a gentle sparkle. Wainot stands as a one-of-a-kind product that bridges the worlds of beer and wine, offering consumers a fresh and unexpected taste experience.
Design Approach
The brand identity reflects the brightness, lightness, and playful character of the product, evoking a sense of freshness and celebration. Its visual language is built around the play of bubbles and dynamic color contrasts: pink and blue tones capture the effervescent mood, while bold, contrasting typography gives the brand a daring, energetic edge. Special attention is given to tactility and emotional perception. Visually airy yet expressive elements turn each bottle and can into a centerpiece. The silvery texture of the label enhances associations with bubbles and sparkling reflections—catching the light and amplifying the brand’s lively, festive spirit.
Tuman Team
Creative Director — Irina Kosheleva General Producer — Konstantin Tolstikov Art Director — Artem Strizhkov Designer — Julia Romanova Head Project Manager — Daria Abramova Project Manager — Alexandr Tolstikov
Photography
Yana Britareva
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