Design Approach
The brand identity reflects the brightness, lightness, and playful character of the product, evoking a sense of freshness and celebration. Its visual language is built around the play of bubbles and dynamic color contrasts: pink and blue tones capture the effervescent mood, while bold, contrasting typography gives the brand a daring, energetic edge.
Special attention is given to tactility and emotional perception. Visually airy yet expressive elements turn each bottle and can into a centerpiece. The silvery texture of the label enhances associations with bubbles and sparkling reflections—catching the light and amplifying the brand’s lively, festive spirit.