Weeek. Structure for Freedom

Weeek is a platform for managing tasks, projects, and team workflows. It combines a task manager, a knowledge base, a CRM system, and tools for analytics and user management. We developed the brand platform and visual identity from a single organizing idea: the rhythm of work at a human scale. This rhythm translates into graphic patterns that function as visual metaphors for the services within the product. The five working days form an ascending rhythm that is reflected in the shape of the letter W, which becomes the core element of the brand mark. The result is an identity that reflects the philosophy of Weeek: a structure that creates order without taking away freedom.
Tuman Team
Creative Director — Ira Kosheleva General Producer — Konstantin Tolstikov Art Director — Artem Strizhkov Strategy Director — Ivan Davydenko Lead Designer — Zakhar Shirokov Designer — Vika Tokareva Motion designer — Artem Vernidub Project Manager — Daria Abramova
Client
Weeek
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