The grocery and ready-to-eat food delivery service Yandex Lavka has undergone a rebranding. In the new identity, the brand has focused on the core values of the service: delivering little moments to make people fall in love with life every day.
In collaboration with the Yandex Lavka team, we developed a new brand logo. The new logo features a heart as a symbol of care and love. This element also alludes to the word “Love”, which is embedded within the name “Lavka” itself. If you turn the heart upside down, you can see the Cyrillic letter “L”, the first letter of the name.