About
Yandex Pay is a payment service designed to make everyday transactions fast and effortless. We created a custom logo and identity concept built around expressive “Pay” lettering. Its dynamic slant and distinctive letterforms create a sense of forward motion, reflecting the speed and ease of the experience — payment in a single gesture. Bold and instantly recognizable, the lettering becomes a key element of the identity, retaining its character and clarity across different scales, formats, and touchpoints.