Brand Identity

Yango Ads. From Insight to Impact

About
Yango Ads is an advertising technology platform that helps businesses grow by enabling effective monetization and targeting. Inspired by fractal structures, the brand’s visual concept symbolizes organic growth and continuous development, conveying ideas of progress and expansion. These fractal elements embody the dynamic nature of business and its drive for scale. The platform leverages advanced technologies, including machine learning, to deliver personalized advertising solutions. This allows brands to effectively target over 100 million users across multiple platforms, from mobile apps to digital maps.
Approach
Yango Ads supports a variety of ad formats — from banners and interstitial ads to rewarded videos — and offers developers a straightforward way to integrate advertising into their applications via its SDK. The platform also engages in successful partnerships, including projects with companies in the MENA region, enhancing personalization and audience engagement. As part of the company’s broader strategy, this rebrand not only reinforced Yango Ads’ position in the advertising technology market but also made it a symbol of growth, development, and freedom of choice for businesses seeking to expand their horizons.
Design Team
Creative Director — Ira Kosheleva Art Director — Rante Blagaya Digital Art Director — Mikle Pitersky Strategy Director — Ivan Davydenko General Producer — Konstantin Tolstikov Head of Production — Maria Linnik Designers — Vika Tokareva, Mikhail Lychkovskiy, Nina Moskaleva Icons Designer — Evgeniy Artsebasov 3D Designers — Maria Bykova, Stepan Kartyshov, Alex Gritsevich Motion Designer — Artem Vernidub
Client
Yango Ads
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