Avito Meetup. A system of visual portals for ideas in motion

Avito Meetup is a platform where professionals exchange experience, insight, and vision — shaping the future of product and design culture. The identity is built around the concept of exchange: a continuous dialogue between people, disciplines, and perspectives. Visually, this idea unfolds through portals — abstract spatial forms symbolizing transitions, openings, and connections. Each event becomes a point of passage, where knowledge moves freely between participants. The design language merges precision with fluidity: bold typography grounds the system, while dimensional gradients and dynamic compositions evoke the tension between structure and transformation. The result is a living ecosystem that adapts to each theme — from UX research to leadership and industry shifts — yet always speaks with one clear Avito voice.