myTAUI. A beauty ritual as a journey

myTAUI is an exclusive body care line from Gold Apple. The collection combines minimalism with natural ingredients: Santorini volcanic sand, black thyme, and balsamic extracts. Care becomes a ritual, and water routines turn into a way to restore strength. The debut product, Meraki Santorini Volcano Scrub, is a gentle exfoliant made with volcanic powder and natural fragrances. Its refined texture delivers a unique sensorial experience, while eco-conscious packaging reflects the brand’s values of mindfulness, purity, and quality. The philosophy of myTAUI is expressed through design: matte bottles with speckled textures create a tactile surface, while the clean form highlights the bold logo. Each product is distinguished by an accent color — from terracotta to green to pink — mirroring the mood of its formula. Minimalist typography balances clarity with character, while functional details such as built-in dispensers and direct surface printing ensure durability in a humid environment.

The packaging design for My Taui embodies the brand’s philosophy of clean aesthetics and sensory pleasure. Crafted from a subtly speckled, matte-finish material, the bottles convey a natural, tactile quality while maintaining a premium appearance. The pared-back cylindrical form allows the bold, oversized logotype to take center stage, with each product distinguished by a vibrant color accent — from earthy terracotta to bright green, pink, and orange — reflecting the unique scent and mood of the formulation inside. Typography is minimal yet expressive, with a contemporary sans-serif that balances clarity and character. Functional elements, such as the integrated pump dispensers and direct printing on the surface, ensure the packaging performs well in humid bathroom environments while reducing excess materials. The result is a cohesive visual system that feels refined, eco-conscious, and unmistakably My Taui — a design that turns everyday care into a visual and tactile ritual.