Delimobil Rebranding: 10 Years of Movement

Delimobil is one of the largest carsharing companies, offering short-term vehicle rentals via a mobile app. Delimobil provides a free-floating carsharing service, allowing users to rent vehicles by the minute, hour, or day. The service is accessible through the Delimobil mobile app, where users can locate, reserve, and unlock cars without the need for physical keys.

To mark its 10th anniversary, Delimobil unveiled a comprehensive rebrand — evolving its visual identity while preserving the brand’s emotional familiarity and recognition. The refreshed design reflects a new chapter in the company’s journey as a tech-driven leader in carsharing, making urban mobility more accessible, intuitive, and personal. In collaboration with the Delimobil team, we developed a new logo, bold custom typography, an updated color palette, and a redesigned vehicle livery — all unified through a cohesive visual system. The new slogan, “Drive your life,” reinforces a confident and empowering brand voice. Delimobil isn’t just about getting from point A to B — it’s about choosing your own route, rewriting the routine, and embracing movement as a mindset. The new identity gives that idea a bold, modern voice — one that resonates across screens, streets, and every moment in between.

At the heart of the identity lies the metaphor of the road — a symbol of freedom, direction, and forward momentum. Blurred city lights, soft gradients, and horizon lines evoke the rhythm of movement and the sense of endless possibility. The redesigned “б” maintains brand continuity while dynamically connecting with the modified “D,” together emphasizing progress. A stacked version of the logo was introduced for better adaptability across digital and vehicle surfaces. Graphic elements inspired by motion blur, neon glow, and twilight cityscapes build a visual language of energy and flow. The signature mint green remains central, now more vibrant, and is complemented by aquamarine, deep navy, silver, fuchsia, and purple — each tone tailored for different scenarios, from relaxed commutes to high-speed city rides.

A key element of the rebranding was the redesigned vehicle livery. The new look features a large logo on the rear doors, framed by a bold aquamarine stroke. These elements complement the carsharing service’s signature orange and come together in a cohesive visual system. As part of the rebrand, Delimobil launched a new Supreme category — a premium fleet marked by silver-wrapped vehicles, unique app icons, and dedicated map highlights. In 2024 alone, over 5,000 new cars were added, reinforcing the brand’s commitment to scale, quality, and experience.