The Dobry brand is one of the most renowned in Russia, specializing in the production of juices and non-alcoholic beverages.

Founded in 1997, Dobry quickly gained popularity thanks to its wide range of fruit juices, nectars, and other drinks. In 2005, Multon Partners, the company producing products under the Dobry brand, was acquired by Coca-Cola HBC. Since its inception, the brand has become a symbol of quality and an integral part of Russian tradition in consuming natural juices and beverages. The Dobry product line features not only classic juices but also new offerings like carbonated drinks. The brand has expanded its assortment by launching new lines of carbonated lemonades and undergoing a rebranding. We developed the brand architecture and packaging design for a new range of flavors: "Cola," "Orange," "Lemon-Lime," and "Mango-Passionfruit." The logo retained the brand’s heritage while becoming more concise and contemporary. The bright, modern packaging design, aimed at a younger audience, highlights the richness of flavors and reflects the bold, juicy character of the drinks. The packaging and branding are designed to evoke a sense of fun and joy, helping to associate the beverages with delightful moments in life.