Identity

Leto, shalom! is the summer program of the Jewish Museum and Tolerance Center.

About
Leto, shalom! takes place every weekend in the summer on the territory of the open space of the
museum. The program includes concerts, DJ sets, lectures and open-air markets.
The identity of Leto, shalom! is based on a metaphor for the openness, and the image of the summer sky before dawn. It emphasizes the authenticity of the event, the atmosphere of openness and readiness to easily learn something new.
The main communication goal is to show that the Jewish Museum is a multifunctional cultural platform open for public events, conferences, performances, concerts and other public events for the whole family.
Team
Art direction: Ira Kosheleva Design: Ksenia Kotlyarovskaya CG direction: Konstantin Tolstikov Animation & sound: Alexandr Demchenkov
Client
The Jewish Museum and Tolerance Center
Fonts
Heymland by Zhenya Anfalov (Lineto)
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