Packaging design

Rich: new representation of premium brand

(Est. 1995) Rich is a premium brand of 100% juices and nectarscrafted by Multon, a company excelling in the beverage industry and has been part of Coca-Cola since 2005. The brand is radically changing its design for the first time in its 20-year history to present its premium juice line in a new way.  Inspired by the aesthetics of 19th century botanical paintings, premium brand Rich has redefined its appearance. The new design reflects the brand's philosophy and retains all the features of Rich's iconic style: minimalism, laconicism and attention to detail. Custom illustrations, referring to the 19th-century botanical painting, invite viewers to study and consider the nature of fruits.
Tuman Studio Team
Design direction — Ira Kosheleva General producer — Konstantin Tolstikov Type designer — Liza Rasskazova Illustrator — Ivan Davydov Photo — Olga Pogorelova
Rich Team
Marketing manager — Tatyana Esipova IMC manager — Anna Reymonte Brand manager — Inna Ten Creative Project manager — Maria Petrenko Senior designer — Daria Kondratyeva
Multon, Coca-Cola HBC
Fonts in use
Cofo Sans & Cofo Robert by Contrast Foundry
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