About
(Est. 1995) Rich is a premium brand of 100% juices and nectarscrafted by Multon, a company excelling in the beverage industry and has been part of Coca-Cola since 2005.
The brand is radically changing its design for the first time in its 20-year history to present its premium juice line in a new way. Inspired by the aesthetics of 19th century botanical paintings, premium brand Rich has redefined its appearance. The new design reflects the brand's philosophy and retains all the features of Rich's iconic style: minimalism, laconicism and attention to detail. Custom illustrations, referring to the 19th-century botanical painting, invite viewers to study and consider the nature of fruits.