AZ Museum established Anatoly Zverev Prize — a prize for contemporary artists.

The motto of the competition was the phrase of the Soviet avant-garde artist: “Life is shackled, art is free.” The participants created artworks that reflect Zverev's values: creative freedom, creativity, as well as overcoming stereotypes and platitudes. The exhibition at Winzavod presented all the competitive works: painting series, experimental videos, large-scale installations, and monumental objects, which were housed in underground red-brick rooms overlaid with Soviet tiles. 

The visual concept is built around the image of a communal workshop inside a cold red brick space. Modular raw-wood structures emerge. This reflects the never-ending process of artists creating their work. We created an identity based on the principle of a module that fits into the architecture of the space. Yellow mono color refers to life-giving light.